Planning Marketing Budget !!
Here is really only first reason for a business and brand to advertise and spend money on
marketing level, and that is to get customers.
It’s depending on the type of business you have, you may think about marketing as a way to
establish good relationships. Or if you are involved in internal marketing, you may also think
your main purpose is providing helpful information to your target customer/audience. Although
true and admirable, even the most selfless motivations have a desired eventual outcome: more
Step First – Review of 2013!!
What worked for you in 2013?
What did not work? Do you know why?
What are the things thought by you about trying to do, but did not do this?
What was the cost involved?
How much was the time ?
Or did you just not know enough about this?
Add up the Rs and the hours you spent on different types of advertising and marketing in 2013,
and use that list to make a plan for this year 2014. If something did not work for you, are you
sure for that,you know why? For example, if you added a Mobile phone website, but you do not
think it brought in new business, beware not to throw out the child with the bath water. It could
be that you just need to create the desired task more prominent and easier for Mobile phone users.
If you want them to call, do not give them a form to fill up. Make sure your phone number is major
and clickable. Consider using a trackable phone no. on your mobile website so you know for sure
how many calls it generates for you.
Whatever marketing skills used by you in 2013, there is sure to be a way to make them more
effective and attractive. Do not just clone your advertising and marketing plans from 2013 and
call it a day.Renovate what you did to make it more effective and attractive.
Step second – Add a New Marketing skills!!
After analyzing how you did last year in 2013, choose a new marketing skill to add for this year
2014.Probably you want to start a pay-per-click(PPC) advertising program idea,or you decide to
take the jump and get into social media marketing.Maybe you need to experiment with email
expedition or direct mail.Whatever this is,check what others people in your industry are doing
and find some inspiration to try a new way to increase leads/clients.
Step Third – Add a Metric to Your Goals for 2014!
Let’s say you decide to spend your budget of 2014 on increase your business listing, adding good
quality content to your website,emailing specials and offers to your selected in client list, and
focusing on them using Facebook,Twitter to engage more customers and make your business visible on
social media sites.
How will you know about this, how well each of these marketing mode is working for you ? For the
first you have used before, try to determine it ,how well each mode worked for you in 2013 and
clash that up by at least 15%. So if your website sent you 60 new client this previous year, fix
your goal for 65 and then decide how you are going to make that happen. What do you have to do to
your site to make it more effective and attractive and bring you more and more business?
Decide on what it is you want to measure like number of phone calls, number of online order,
number of coupons etc. and then be sure you have a way to measure Marketing Budget. Then u need to set a realistic
goal for each activity.
Tip: The truth is that every new advertising activity is going to take a while to reach full
impact. Do not think regarding spent money by you on SEO, for example, your phone will start
ringing off the hook immediately. Everything you do will have a agglomerative effect that should
be apparent over time. So that being said, if you have given it your best objective, and a sure
type of advertising and Marketing Budget just is not showing results, go for check with an expert to make sure you are
doing it correct. If you are, and it is still not working, shift your money and energy to a skill
that works for you.
Step 4 – Don not Set It again and Forget It !!
Let’s say you decide to spend one lac in a month on marketing your business. And you give out
that money to the different activities you have decided to employ in this year 2014. Keep
watching on how that money is working for you. Measure, appraised and tweak as needed. Maybe you
need to conflict that up to 1.5 lac. Maybe you need to shift spending from one activity into a
You are busy in running your business, and that is your elementary activity, but make time to
regularly check on your advertising and marketing also so you can tweak it throughout the year.
Step 5 – Hire a Professional person !!
If it is building a mobile website,it increasing your mail advertising or setting up a business
Facebook page, it is money well spent to hire professional help rather than trying to save money
by it all yourself or trusting your business to inexperienced employees,friends.
But even if you hire a partner to help you with your marketing field, everything will be more
effective for you the more engaged YOU are in the process.Be available always for your website
designer, your pay per click(PPC) campaign manager and social media manager. Every paisa of Marketing Budget you
spend will provide more value if you make yourself achievable to the people you pay to help your
Here is to a fantastic this year 2014!