Don’t Flirt with Rural Marketing in India
An Awesome on Rural Marketing’, by adman and rural marketing specialist RV Rajan, has recently been published in Chennai. Claiming to be the first such effort, the unique book contains a 14-step approach to rural advertising and marketing, packed with valuable insights of the author who spent 35 years of his 45-year advertising career helping a wide variety of clients in conceiving and executing their rural marketing strategies.
The book starts with a Prologue that explains the author’s interesting journey through the rural areas of the country, completely transforming a city boy into a rural village marketing specialist.
The chapters for the 14-step approach include topics like Choosing the Right Product, Getting to the Mindset of the village Consumer,Commitment from the Top Management, Getting a Dedicated team, Implement the developed focused communication strategy, Performance measurement, etc. The star mark of the book is the detailed chapter on Below the Line doable activities which count for 80% of rural marketing efforts where the author provides a detailed step practical guide for any kind of road show in Indian countryside.
Many of the chapters are supported by proper details giving useful contact info of individuals,companies and institutions that provide support and services to anyone interested in making a start into rural marketing. Eg. It has a list of companies specifically working in village research, list of companies which help in complete planning and executing rural strategies,list of important melas, list of various event management companies, sources of data on rural village marketing, etc.
Kurush Grant, Executive Director, ITC,In his foreword to the book,describes the book as “the first usable manual for advertisers and marketers. He also made appeal to serious marketing companies should make the book a compulsory reading practice for all their marketing and village sales teams”.
In the words of Pradeep Kashyap,President of Rural Marketing Association of India,the apex body of Rural marketing “The book is a must read for anyone involved in rural /village marketing because of it’s has practical insights included on rural marketing which are precious for companies and agencies”. The book will prove to be very useful reading material for MBA students who want to make a career in rural marketing. The 130-page book is accompanied by a DVD having video clips of various successful case studies by Anugrah Madison. The book Priced at Rs 395, is available at a discount price to corporates and management institutes which place bulk orders.
Contact author at firstname.lastname@example.org OR +91 9840392082
Source : RV Rajan