A Must read book on Rural Marketing in India

Rural marketing book by Rajan

Don’t Flirt with Rural Marketing in India

An Awesome on Rural Marketing’, by adman and rural marketing specialist RV Rajan, has recently been published in Chennai. Claiming to be the first such effort, the unique book contains a 14-step approach to rural advertising and marketing, packed with valuable insights of the author who spent 35 years of his 45-year advertising career helping a wide variety of clients in conceiving and executing their rural marketing strategies.

The book starts with a Prologue that explains the author’s interesting journey through the rural areas of the country, completely transforming a city boy into a rural village marketing specialist.

The chapters for the 14-step approach include topics like Choosing the Right Product, Getting to the Mindset of the village Consumer,Commitment from the Top Management, Getting a Dedicated team, Implement the developed focused communication strategy, Performance measurement, etc. The star mark of the book is the detailed chapter on Below the Line doable activities which count for 80% of rural marketing efforts where the author provides a detailed step practical guide for any kind of road show in Indian countryside.

Rural marketing in India, Rural advertising company India,Village advertising marketing in India

Don’t Flirt with Rural Marketing in India – Rural advertising in India

Many of the chapters are supported by proper details giving useful contact info of individuals,companies and institutions that provide support and services to anyone interested in making a start into rural marketing. Eg. It has a list of companies specifically working in village research, list of companies which help in complete planning and executing rural strategies,list of important melas, list of various event management companies, sources of data on rural village marketing, etc.

Kurush Grant, Executive Director, ITC,In his foreword to the book,describes the book as “the first usable manual for advertisers and marketers. He also made appeal to serious marketing companies should make the book a compulsory reading practice for all their marketing and village sales teams”.

In the words of Pradeep Kashyap,President of Rural Marketing Association of India,the apex body of Rural marketing “The book is a must read for anyone involved in rural /village marketing because of it’s has practical insights included on rural marketing which are precious for companies and agencies”. The book will prove to be very useful reading material for MBA students who want to make a career in rural marketing. The 130-page book is accompanied by a DVD having video clips of various successful case studies by Anugrah Madison. The book Priced at Rs 395, is available at a discount price to corporates and management institutes which place bulk orders.

Contact author at rvrajan42@gmail.com OR +91 9840392082
Source : RV Rajan

 

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My Hoardings “Vision is to provide a centralized solution which can ease complexity of outdoor advertising field” in India . We provide the latest features and a user friendly environment GUI that allows marketing and advertisement companies to reach their target customers and provide best services/products in a cost effective manner.Simply stating , we provide a platform where advertising agencies and/or marketing companies meet and negotiate the best possible deals in the least cost. If you, or your company, have been thinking of increasing your reach and bottom line, we would like to associate with you. Find Me on Google+

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3 Responses

  1. Subodh Kumar Sharma says

    I will definitely read this book.
    Thanks for sharing bro..

  2. A MUST READ BOOK ON RURAL MARKETING IN INDIA | ... says

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  3. Ashok Garhwal says

    You may find rural advertising companies listed on
    http://www.myhoardings.com/village-advertising

Leave a Reply to Ashok Garhwal


My Hoardings “Vision is to provide kind of solution which can ease complexity of outdoor advertising” We provide the latest features and a user friendly environment that allows marketing companies to reach their customers and provide best services in a cost effective manner. In simple terms, we provide a platform where advertising agencies and/or marketing companies meet and negotiate the best possible deals in the least cost. If you, or your company, have been thinking of increasing your reach and bottom line, we would like to associate with you.
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