TOP 10 creative advertising companies across Globe –
World Advertising Research Center 100, an annual ranking firm of the Global best marketing and ad companies and various campaigns, based on their strategy competitions and performance in effectiveness has announced Lowe Lintas of India as the No. 1 Creative advertising agency in the World. The re-search focused on ad marketing that makes difference, driving business performance or changing consumer behaviour. This is the first time an agency from India has landed the top spot.
The global rankings are compiled based on the total winners of 87 effectiveness and marketing strategy awards across the world. Unilever was awarded No. 1 Advertiser of the Year, with 2 of their ad campaigns (Created by Lowe Lintas) make it to the top 5 advertisents.
Lowe Lintas India got total 212 points leaving behind AMV BBDO UK at 191 points and Colenso BBDO of NewzeaLand that gained 147.6 points to finish third. Recent grand successes of Lowe Lintas on world platforms also include ‘Ad Age International Agency of the Year’, the USA Jay Chiat Awards and WARC Asia as well, all of which topped for India.
Lowe & Partners, saw significant representation in the complete WARC 100 listing. Major ones being – Lowe & Partners ranked Number 4 amongst the top Ad Agency Networks across the world; and 2 other agencies from the whole Lowe network, Lowe Roche and Lowe SSP3 also featured in top 25 agencies list across globe. Also, 5 of the campaigns created by the network got place in the WARC 100 Best Marketing Campaigns in past year.
Privately-owned ‘World Advertising Research Center’ has advertising and media companies, research agencies, universities and various advertisers as its clients. WARC offers best practices deep insights from the leading brands across globe and also publishes numerous journals including Market Leader,Admap the Journal of Ad Research and the International Journal of the Market Research.
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