A brand owner can choose from multiple media channels to promote his brand. Product/services Brand Advertising is not confined to a particular or limited media. A company can launch the same brand building promotion campaign through various possible mediums provided he can afford the advertisement cost of launching the campaign through multiple options at a time. So, let us have an idea about common media options used for starting an Out of Home advertising campaign.
Billboard or outdoor hoardings advertising is the most common OOH advertising option with the advertisers. Billboards are of two types- ordinary and digital billboards. Normal billboards were used as traditional tools of OOH outdoor advertising. In contemporary Out of Home advertising practices, digital and lit hoardings have replaced conventional billboards/hoardings. Digital billboards are easily operated and good thing is that the advertiser can make changes in his ad or design any time he wishes to do so as per requirement.
Couple of years back,Kiosks were used as normal tools of launching an Out of Home Advertisement campaign. The usages of kiosks were only available to some specific locations. But, with the technological advancement, electronic kiosks are being used widely at present. These kiosks are visible in and around tech parks,cinema halls, shopping malls, road side etc. Seen as one of the effective tools of modern OOH advertising electronic kiosks are mostly used by maximum number of outdoor advertisers in India.
Now-a-days Backlit translits are amongst the commonly used tools of outdoor. These OOH advertising tools are easily visible at airports, shopping malls, metro stations, bus shelters etc. Reason behind Backlit translits are mostly used by outdoor advertisers as these tools provide effective brand message to passing customers. The usage of Outdoor advertising tools is not limited to a selected few. From time to time and with each technological introductions in market, various OOH advertising tools will further be launched in the market.
Find list of all Outdoor or OOH Advertising Media companies list at:
Originally posted 2013-12-05 14:39:51.