Types of Media Marketing Options

billboard-ads

Media Marketing

A brand owner can choose from multiple media channels to promote his brand. Product/services Brand Advertising is not confined  to a particular or limited media. A company can launch the same brand building promotion campaign through various possible mediums provided he can afford the advertisement cost of launching the campaign through multiple options  at a time. So, let us have an idea about common media options used for starting  an Out of Home advertising campaign.

Billboards

Billboard or outdoor hoardings advertising is the most common OOH advertising option with the advertisers. Billboards are of two types- ordinary and digital billboards. Normal billboards were used as traditional tools of OOH outdoor advertising. In contemporary Out of Home advertising practices, digital and lit hoardings have replaced conventional billboards/hoardings. Digital billboards are easily operated and good thing is that the advertiser can make changes in his ad or design any time he wishes to do so as per requirement.

Media Marketing,Innovative advertising services India,TheMediaBazaar

Innovative Media Marketing

 

Electronic kiosks

Couple of years back,Kiosks were used as normal tools of launching an Out of Home Advertisement campaign. The usages of kiosks were only available to some specific locations. But, with the technological advancement, electronic kiosks are being used widely at present. These kiosks are visible in and around tech parks,cinema halls, shopping malls, road side etc. Seen as one of the effective tools of modern OOH advertising electronic kiosks are mostly used by maximum number of outdoor advertisers in India.

Backlit translits

Now-a-days Backlit translits are amongst the commonly used tools of outdoor. These OOH advertising tools are easily visible at airports, shopping malls, metro stations, bus shelters etc. Reason behind Backlit translits are mostly used by outdoor advertisers as these tools provide effective brand message to passing customers. The usage of Outdoor advertising tools is not limited to a selected few. From time to time and with each technological introductions in market, various OOH advertising tools will further be launched  in the market.

Find list of all Outdoor or OOH Advertising Media companies list at:

http://www.myhoardings.com

 

 

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My Hoardings “Vision is to provide a centralized solution which can ease complexity of outdoor advertising field” in India . We provide the latest features and a user friendly environment GUI that allows marketing and advertisement companies to reach their target customers and provide best services/products in a cost effective manner.Simply stating , we provide a platform where advertising agencies and/or marketing companies meet and negotiate the best possible deals in the least cost. If you, or your company, have been thinking of increasing your reach and bottom line, we would like to associate with you. Find Me on Google+

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6 Responses

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My Hoardings “Vision is to provide kind of solution which can ease complexity of outdoor advertising” We provide the latest features and a user friendly environment that allows marketing companies to reach their customers and provide best services in a cost effective manner. In simple terms, we provide a platform where advertising agencies and/or marketing companies meet and negotiate the best possible deals in the least cost. If you, or your company, have been thinking of increasing your reach and bottom line, we would like to associate with you.
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